What industry metrics or emerging questions do you want to see included in this year's EMBAC Membership Program Survey?
Now is the perfect time to influence the insights we gather in the annual survey. The Research Committee is preparing to review potential new measures, and your perspectives are essential. By sharing the topics and metrics you care about, you help ensure our benchmarking remains relevant, comprehensive, and forward‑looking.
⏰ Deadline: January 31
Please submit any questions, measures, or areas of interest you'd like us to consider for inclusion in this year's survey or in future research initiatives.
How to Submit Your Feedback
Submitting your suggestions is simple, and using our support platform helps us keep everything organized in one place for committee review. We ask that you submit your recommendations as a feature request here: https://link.bschoolresear.ch/EMBACsupport
Prefer to send them directly?
You're welcome to reply to this post or contact any member of the Research Committee. However, submissions through the support platform ensure your ideas are captured in our central repository-making them easier to track, revisit, and incorporate into future EMBAC research.
Your input helps us continuously improve the value, quality, and impact of this important industry benchmark.
Thank you for taking a moment to contribute!
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Brian Mahoney
Managing Partner, Percept Research
Actionable Marketing Insight through Intelligent Research
https://link.bschoolresear.ch/custom------------------------------